Let’s go over the three options, so you can choose the best WhatsApp account for your business: It is important to choose the right type of WhatsApp account for your business size and needs. What is the best WhatsApp account for my business?

Instead, you must partner with a certified Business Solution Provider, like Sendinblue, that integrates WhatsApp Business Platform within their platform. Unlike the WhatsApp Business App, no separate operational interface or application is offered for the API. This application programming interface (API) allows businesses to receive and respond to WhatsApp messages from their customers at scale. To provide medium and large businesses with a scalable and flexible way to use WhatsApp Business, Facebook launched the WhatsApp Business Platform in August 2018. The main drawback of the WhatsApp Business app is its lack of flexibility and the fact that it is limited to one user. It offers a set of built-in business features for communicating with customers such as quick responses, labels, and a company profile.

It is designed for small businesses to communicate with individual recipients through manually sent messages. WhatsApp Business App is a professional app similar to the regular WhatsApp app. It is only made for personal communications and does not offer any business tools.

Businesses, even small ones, do not use the WhatsApp Messenger App to communicate with their customers. It offers one-to-one chats and groups between individuals. Differences between WhatsApp Messenger App, Business App, and Business Platform WhatsApp Messenger App The WhatsApp Messenger App is the regular WhatsApp app that you can freely download for Android and iOS and is made for personal communication. At first glance, their similar names might make you think they're pretty much the same apps, but in terms of functions, possible use cases, and costs, they are quite different. In addition to the traditional application for private use, WhatsApp also offers two options for businesses.

In this article, we will explain what the WhatsApp Business Platform is and how it can benefit your business.

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